LO1: Animation Styles And Technques

Stop motion animation - Aardman

 Aardman used Kudian Animate it software to create their stop motion animation. An advantage to using this software is that it is easy to use as all that is need is a camera and a button that captures the frames. A disadvantage to this is that the hardware is that it takes alot of time to create the characters out of plasticine and the software can only capture under a second.

 Wallace And Gromit and Chicken Run and Shaun The Sheep

 The medium genre for Aardman is film as their most popular creations also can be seen as adventure.

 The genres mentioned appeal to the target audience as in terms of the film genre. This appeals to the target audience as it is longer than a usual program and will have a important narrative. The film Wallace And Gromit appeals to all genders and all ages. This because it is a family friendly animation. The design of the characters appeals to all ages as the characters aren't scary looking or inappropriate. Wallace And Gromit is part of the adventure genre is part of the traditional genre with the only difference being that the whole story is animated. The purpose of Wallace And Gromit and Chicken Run is adventure for the main characters this interesting all ages. To back this up there is no swearing and inappropriate behaviour. Also with Wallace And Gromit there is theme of Friendship between Wallace and his dog it teaches the audience on how important friendship is. Also the fact that Gromit, a dog, can stand up on his two feet and do humanely activities. Also with Shaun The Sheep the use of animals being the main character appeals to the young audience. 

Hand drawn - Studio Ghibli

Various pencils and drawing tools are needed to make the anime which is then made in photoshop and put into animation software such Adobe Animate. The advantage to this is the design of this animation can be authentic and well designed. However a disadvantage can be it taking a while to design and then implementing into digital. Also the animation can only be 2d animation as well.

 Spirited Away and My Neighbour Totoro and Princess Mononoke

 The medium genre for this studio is Anime, a 2d cartoon that is based around Japanese culture which can entail various storylines and subgenres within itself.

Films such as spirited away and My Neighbour Totoro appeal to a target audience that really enjoy anime films. These films will appeal to adventure films as anime has sub themes with adventure and sci fi. However the target audience must specifically like anime as that is a big factors in their films. In spirited away the main character goes to a abandoned supernatural theme park. This turns her parent to pigs. This appeals to the adventure genre and also the supernatural genre. This is because in real life there is no park for the supernatural because there are no supernatural beings. The main plot of the animation was for the main character to get her parent back and go home. This linking to the adventure genre as the 10 year old girl travels through all these locations meeting all these supernatural beings.

3D Animation - Pixar

The software need to make a Pixar animation is Pixar Renderman which allows to the creators to design the 3d model of the characters this meaning that they need a powerful computer to run these programs

 Toy story and Cars and The Incredibles

The medium genre of these films are adventure and action. These genres all within these 3d animations.

 The films like toy story appeal to mass audience that appreciate films like toy story. The appeals specifically to a younger audience as it family friendly and appropriate to kids. These films are adventure and sci fi. These hyper realistic 3d films makes the kids believe in toys coming to life this appealing to kids and parents as the contrast in colours through the HD animation can help them develop. The main plot of the story is jealousy between Woody and Buzz. This connotes an important lesson to be overcome with jealousy and be friendly. This appealing to a young audience who could take this as a good life lesson. Also to link to the supernatural genre of toy story. Every child has a toy to play with and in the film the toys come to life when no one is there appeals to a young audience with toys. This expanding their imagination. With Cars the surrealism aspect of cars being alive and having human emotions appeals to the younger audience. The Incredibles uses the superhero genre. Also appealing to the young audience because the superheroes are a family this links to the young people's family. 

 Aardman studios target a wider range of people when they make their films as their films are more family friendly and cater to a wider genre such as adventure. Also through their character design it appeals to most people as their characters can be human resembling similar features to most people. This making the British studio a more well rounded studio where any content can really be made. However in a Japanese Studio such as studio Ghibli they specialise in a culture that surrounds their country and make adventure adaptations and comedy adaptations through Anime. A specific cartoon that is popular around the world but still can be considered a niche genre as a certain of people watch it. A feature film such as Toy story has a higher FPS such as 30 FPS. The difference in FPS shows a difference in quality of the product. Higher FPS can be included in 4k and high quality animations which is made for the big screen instead of a TV show.